Our Team

1. Academic Background and Expertise in Multimedia Communication Bachelor's Degree in Journalism (UFG) and Master's Degree in Fashion Photography (University of the Arts London) – mastery of both journalistic narrative and high-impact visual language, essential for building the image of artists. Experience in newsrooms (SBT, Diário da Manhã, Sport TV, Telemundo), which guarantees relationships with the media and the ability to generate strategic agendas for clients.
2. Fashion and Celebrity Photography with International Recognition Collaborations with magazines such as Bazaar, Grazia, Esquire and Maxim, in addition to coverage at events such as Cannes and the 2025 Oscars (recording the winning film "I'm Still Here"). Workshop with John Russo (celebrity photographer) – mastery of image techniques that enhance artists, crucial for personal branding campaigns.
3. Global Network and Multiculturalism Fluent in three languages (Portuguese, English, Spanish) and working in the USA, Europe and Brazil – facilitates negotiations and connections with international talents and media outlets. Based in Miami and Colorado, two important entertainment and business hubs in the USA.
4. Experience with Diverse Agendas and Relationships with People
Has interviewed big names (Pelé, Neymar, Ivete Sangalo, Schumacher) – knows how to conduct dialogues with high-profile personalities, useful in artist management and press relations.
Transition from sports journalism to fashion and cinema – versatility to work with different niches (music, cinema, sports, fashion).
5. Humanized Vision and Social Engagement
Founder of the Maddox Appolo Foundation – experience in social causes and healthtech, adding value to projects that combine art and impact.
Mother of a child with cerebral palsy – has developed resilience, empathy and negotiation skills (in medical treatments and partnerships), valuable traits for mediating contracts and crises.
6. Creative Production and Art Direction
In addition to photography, works as an art director and film producer – understands the creative process behind campaigns, being able to contribute innovative visual concepts for artists.
7. Multidisciplinary Profile (Dance, Yoga, Nursing)
Dancer and yoga mentor – understands body language and artistic expression, useful in guiding talent for rehearsals and performances.
Nurse Assistant – brings a unique perspective on well-being, important for managing the mental and physical health of artists on tour and intense projects.
What Makes You Different in Agency and Consulting? Karina Chancey combines journalism, elite photography, creative production and management of social causes – a rare profile in the market. Her international network, ability to build visual and textual narratives and ability to connect art with purpose make her an ideal professional to: Develop image strategies for artists. Generate qualified media coverage (press consultancy with agendas in premium media outlets). Secure partnerships between entertainment and social impact. Attract global opportunities for Brazilian talent. She not only represents artists, but amplifies their voices with sensitivity and international reach, becoming a bridge between Brazil and the global audiovisual market.
Karina Chancey
CEO & Founder
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Alessandra Bello has a degree in Marketing Management with a postgraduate degree in Business Management and is a specialist in Marketing for telecommunications services. She has a multifaceted profile that adds a unique competitive advantage to an artistic management and production company, combining solid experience in management, marketing, event production, hospitality and the artistic entertainment market. She has worked in large multinational telecommunications companies in Brazil and Chile, such as the now-defunct fixed-line telephone operator Telemar, Oi Móvel and Vivo, and in marketing & communication agencies and event producers in SP, Curitiba and RJ.
Her main differentiators are:
1. Multidisciplinary experience essential for projects that require partnerships and financing in Management and Marketing, in attracting sponsorships, merchandising for large-scale events (such as international music shows, global sports projects such as Surfing, Kitesurfing, Recife Film Festival, Vivo no Verão Project on the coast of Paraná and Santa Catarina, roadshow projects with telecom companies such as SAP, HP, Siebel, production of beauty projects Rock in Rio and The Town).
2. Deep knowledge of the entertainment market. She has worked in national and international productions, acting as an artist, show and event agent in large venues in Rio de Janeiro. She has worked in markets such as Chile and the USA, expanding her network of contacts and her understanding of global demands.
3. Artistic and Family Background Grew up in an artistic environment (daughter of a soap opera director and niece of comedian Nair Bello), which gives her sensitivity and knowledge of the area. Experience as an actress in theater plays, directed by renowned names, providing empathy and effective communication with talents.
4. Sports and Leadership Profile As a professional squash athlete (Pan-American medalist and Brazilian champion), she developed discipline, resilience and the ability to work under pressure – valuable skills in managing artists and projects.
5. Network of Relationships and International Vision Fluent in three languages (Portuguese, English and Spanish), facilitating negotiations and connections with foreign talents and production companies. Founder of .Bello Mgt, with experience in discovering and developing talent, aligning commercial and artistic vision.
6. Expertise in producing large events She has coordinated carnival, sports and musical projects, dealing with complex logistics, high-level artists and sponsors – an asset for production companies seeking scalability.
Alessandra Bello combines the best of both worlds: strategic business vision (marketing, management, sponsorships) and practical knowledge of the artistic environment (production, talent relations, events). This makes her an ideal professional for management and production companies, as she is able to maximize commercial opportunities while preserving the creative essence of projects. Her distinguishing feature is her ability to transform artistic connections into sustainable businesses, something rare in the market.
Alessandra Bello
Marketing

Roberta Cruz Lima
Projects
Roberta holds a law degree from the Pontifical Catholic University of Rio de Janeiro. She holds a postgraduate degree, “with merit”, in Corporate Social Responsibility with an emphasis on International Relations/ESG, 2007, at London Metropolitan University. She also holds a postgraduate degree in Social Inclusion of People with Disabilities, 2014, at Virginia Commonwealth University. She holds another postgraduate degree in Inclusive Practices and Differences Management from Instituto Singularidades.
Professional with over 20 years of experience in leadership, development and management of social projects, with a focus on Corporate Social Responsibility (CSR), ESG, Diversity, Equity and Inclusion (DEI) and Human Rights. Specialist in team management, individual performance and inter-organizational collaborative strategies. He lived for 10 years in England, where he specialized in the Third Sector and completed a Postgraduate Degree in Corporate Social Responsibility. He worked in organizations of global relevance, with a focus on philanthropy, international cooperation and strengthening civil society, impacting communities in Brazil, Latin America and the United Kingdom.
She is dynamic, proactive, flexible and passionate about what she does — with the ability to navigate different cultural contexts with a compassionate and curious mindset.
Roberta has extensive experience in volunteer work: IEFA – Africa (2022 - 2024): Strategic consultant in social and community development, expanding global partnerships and starting new projects in rural communities. Gerando Falcões (2021): Mentor in the Socioemotional Training Course, promoting autonomy for young people in logistics and sales. Hospital Israelita Albert Einstein (2015 - 2017): Director of the Citizen Program, focusing on the social inclusion of people with intellectual disabilities, impacting more than 45 participants. EMMAUSUK – United Kingdom (2003 - 2005): Responsible for fundraising and donor management for social projects. Her professional experience includes Best Buddies International, where she served as Senior Development and Project Manager from Jan/2012 to the present. She was responsible for leading the creation and expansion of Best Buddies Latin America, impacting more than 7,000 people with and without IDD in 12 countries annually, for the sustainable management of programs in Brazil, developing sustainable procedures and protocols. She conducted strategic workshops to strengthen and expand programs, training volunteers and partners. She provided consulting services to companies and institutions in the development of DE&I and Human Rights policies, aligned with market requirements and sustainability reports. She developed strategic content, training and ESG diagnostics, and best practice reports for the national and international markets.
She was active in creating external partnerships and fundraising campaigns, ensuring the continuity of programs. He implemented organizational policies for accessibility, diversity and inclusion, promoting structural changes and social impact.
She created the Cidadão na Comunidade (Citizen inside community) Program in Paraisópolis/SP-Brazil, benefiting 70 young people with intellectual disabilities and their families. She also designed the Inclusion Program, in partnership with EY and the Olympic Committee, involving 50 volunteers with intellectual disabilities, serving 13,000 people at the Olympic Games in Rio de Janeiro.
She worked as Project Manager at ISER – Instituto de Estudos da Religião, Rio de Janeiro – BR, coordinating educational projects for communities around hydroelectric plants in Poços de Caldas, São Luiz and Juruti. He oversaw sustainability reports and social diagnoses for the Alcoa Institute, promoting responsible and sustainable business performance.
She was a senior project manager at the Royal College of Physicians – London – UK, where he worked as a strategic interface between HR leaders of NHS hospitals (UK and Ireland) to implement human rights policies and improve patient care. Coordinated regulatory processes for recruiting and training medical professionals, ensuring technical and governmental compliance. Created the Corporate Social Responsibility Committee, focusing on DE&I and human rights. Led social projects and psychological support after the 2005 attack, impacting 33,000 people, including health professionals and civilians. In addition, supervised and integrated refugee doctors and their families into new communities.
Mission
Our mission is to improve the quality of life for individuals affected by brain disorders, including epilepsy, autism, paralysis, and cancer, through innovative research, advocacy, and the promotion of cutting-edge technologies like Quantum Magnetic Resonance Theraphy (QMRT) and Neuralink. We are committed to enhancing accessibility to pioneering treatments and raising awareness about brain disorders to foster understanding and support within communities.
Vision
Our vision is a world where individuals affected by brain disorders have access to the most advanced treatments and technologies, empowering them to lead full, quality lives. We envision a future where innovative research transforms healthcare, bridging the gap between scientific advancements and patient care, and where communities come together to support individuals and families facing these challenges.
History
As Maddox’s mother, it is both an honor and a heartfelt privilege to introduce you to the Maddox Apollo Foundation. Our mission is to improve the quality of life for individuals affected by brain disorders such as epilepsy, paralysis, autism, and cancer. We strive to achieve this through innovative research, advocacy, and the promotion of groundbreaking technologies like Quantum Magnetic Resonance Therapy and Neuralink. Our vision is a world where those living with brain disorders have access to the most advanced treatments available, empowering them to lead fulfilling and meaningful lives. Maddox is now 18 years old, and our journey together has taken us around the world in search of answers and hope. We've explored many treatment options, from stem cell transplants directly to his brain in Germany to robotic therapies in California and Mexico. For a time, we saw improvements, but as his brain activity increased, so did his seizures, and we faced the heartbreaking reality of losing the progress he had made. For a couple of years, I struggled with hopelessness. I questioned whether there was anything out there that could truly help my son. However, through this journey, I’ve come to believe in the power of AI and innovative technologies based on Quantum Energy Therapy. I envision a future where these advancements can heal parts of Maddox’s brain, control his seizures, and ultimately enable him to perform at a higher level. This is not just my mission; this is Maddox’s mission. We believe we are on the brink of an era where individuals with brain disorders can benefit immensely from the new technologies emerging every day. The Maddox Apollo Foundation is a new nonprofit organization, but it carries with it the weight of 18 years of hope, struggle, and relentless pursuit of better solutions. Together, we can pave the way for a brighter future for Maddox and countless others with brain disorders. Approximately 1 in every 3 people—over 3 billion individuals worldwide—are impacted by neurological conditions, and 18 million individuals have Cerebral Palsy, which is Maddox’s condition. I invite you to follow the Maddox Apollo Foundation's Instagram page. There, you will find links that provide more information about the innovative treatments available, as well as updates on Maddox’s journey since birth. You’ll also see posts about our research, interviews, and new treatments as they become available. Thank you for your time, and I invite you to join us in this important mission. Let’s work together to make a difference.